Let’s be real – it’s not that often we spot a celebrity using a beauty product that costs less than £10. So, when we do, we get a little (OK, a lot) excited.
With the industry’s top makeup artists, facialists and hair stylists at their disposal – A-listers tend to be in-the-know about the latest must-try products – which is why we’ll happily take their recommendation, especially when it’s cheap.
Usually, beauty obsessed celebrities wax lyrical about the expensive buys – the products that cost a bomb but supposedly deliver next-level results. And while we’ll occasionally buy into the claims and splurge on skincare and makeup – we’re far more interested in the high-street products that have attained star status.
The insider secrets to a next-level glow.
By Elle Turner
Hence why, we’ve taken the time to scour the internet (and social media) to bring you a selection of the affordable beauty buys that celebrities love, all for under £10.
From the £4 lip liner Hailey Bieber uses to create her now famous #strawberrylips to the £5.99 eyeliner Maya Jama swears by – keep scrolling to find the cheap beauty products celebrities use that we’re snapping up ASAP.
Hailey Bieber: Nyx Professional Makeup Slim Lip Pencil
First it was Hailey Bieber’s ‘Glazed Donut Skin’ that took TikTok by storm and now it’s her ‘Strawberry Girl Aesthetic’. Cute, fun and easy-to-recreate, the supermodel recently shared the two products she calls upon to create her strawberry lips on TikTok.
As well as the latest flavour of her brand Rhode Skin's Peptide Lip Treatment, Strawberry Glaze, Bieber uses Nyx Professional Makeup Slim Lip Pencil in Nude Truffle to line and define her pout. Costing just £4, we’re sold.
Maya Jama: Rimmel London Exaggerate Waterproof Liquid Eyeliner
It’s no secret that Maya Jama loves a bold eyeliner. Usually paired with a smoked-out eye and a neutral lip, Letitia Sophia (Jama’s go-to makeup artist) often draws on a fierce feline flick using Jama’s go-to eyeliner - Rimmel London Exaggerate Waterproof Liquid Eyeliner.
In an interview with GLAMOUR, the TV presenter told us “it has a really good pointed brush-tip thing that you can easily swipe on in one application. If you’re an eyeliner girl, I think it's the best one.” And at £5.99, we’re willing to give it a go.
Kendall Jenner: L'Oreal Paris Infallible More Than Concealer
Does Kendall Jenner ever have a bad makeup day? It appears not! The model, who adores a barely-there base and neutral lip, is reportedly a fan of this high-street concealer. Applied by her favourite makeup artist Mary Phillips, who uses it to underpaint, the creamy formula costs just £9.99.
Not familiar with underpainting? It’s a pro technique that sees the application of concealer and bronzer BEFORE foundation. Advocated by Phillips, this technique delivers Jenner’s signature ‘no makeup makeup’ look that, let's be honest, we’re all obsessed with.
Emily Ratajkowski: Eucerin Aquaphor Soothing Skin Balm
Ever wondered what Emily Ratajkowski puts on her skin at night? Wonder no more – as the model told intothegloss.com that she applies Eucerin’s Aquaphor to her under-eyes before heading to bed. “It just makes my skin feel firmer and moist. It’s especially good when I’m traveling, to keep my skin from drying out and over-producing oil.”
Not exactly new, Aquaphor has been around for some-time and the simple, fuss-free formula is one of the most popular cheap beauty products celebrities use, counting Sofia Richie, Ashley Graham (who uses it as a lip balm) and Beyonce (who applies it all over) as fans, too. Coming in at £9, we’ll be snapping this one up!
Margot Robbie: Burt's Bees Tinted Lip Balm
We did a lot of digging to find this one. It turns out Barbie actress Margot Robbie is a big fan of Burt’s Bees £5.99 Tinted Lip Balm – a fact she told Vogue in an interview back in 2016 (that has since resurfaced on TikTok).
The hydrating formula, that’s laced with shea butter and botanical waxes, nourishes dry lips while imparting a sheer hint of tint for ‘your lips but better’ results. Available in five shades, take your pick from pretty pinks, luscious reds or deep violets.
Chrissy Teigen: Bioré Ultra Deep Cleansing Pore Strips 6 Nose Strips
Chrissy Teigen is always willing to spill what skincare and makeup products she rates and these Pore Strips from Bioré are one of her essentials. Back in 2020, Tiegen took to Instagram to show us how she uses the blackhead-banishing strips – one across the nose and one across the chin.
“Life hack: you don’t need to buy the Bioré chin strips to do your chin, you can just use the nose ones,” she says in her story. Simply press the strip onto skin, leave for 10-15 minutes and peel off for smoother, clearer skin in no-time.
Rihanna: Weleda Skin Food
If you’re into skincare, chances are you’ve heard of Weleda Skin Food. The cult product, that’s adored by celebrities, beauty editors and makeup artists alike, moisturises, soothes and hydrates skin like no other. Seriously good, one tube sells every 11 seconds globally!
Rihanna is a huge fan, as is Victoria Beckham and Suki Waterman. More recently, Hailey Bieber declared her love for the product on TikTok where she said she applies it to the areas where she gets “more dry, and where I want a little more sheen and highlight under the make-up”. Get a small 30ml tube for just £8.95. We're buying both.
Scarlett Johansson: The Inkey List Hyaluronic Acid Serum
Good news: you don’t have to splash the cash to get Scarlett Johansson’s glowing complexion. Her go-to makeup artist Frankie Boyd recently revealed that she uses products from The Inkey List to prep her skin for makeup.
The standout product, that costs £7.99, is the Hyaluronic Acid Serum. But Boyd also uses the best-selling £9.99 Caffeine Eye Cream to smooth Johansson's under-eyes and brighten dark circles.