Everything you need to know about Uniqlo's upcoming designer collaboration with Clare Waight Keller
If you're anything like us, when it comes to high street shopping there is nothing more exciting than a designer collaboration. Since Uniqlo revealed their next partnership was with Clare Waight Keller, we've been wishlisting our must-shop items from the 35-piece capsule collection.
Keller is already one of the most influential women in the fashion industry but now her reach is set to go stellar. The British-born designer boasts successful stints at the helm of both Chloé and Givenchy and was behind Meghan Markle's timelessly chic wedding dress.
Every discerning member of the fashion set has one.
Having won Womenswear Designer of the Year at the British Fashion Awards in 2018, awarded on the night by none other that Meghan Markle herself, Clare Waight Keller went on to be named one of the most influential people of 2019 at TIME Magazine's TIME 100 Awards.
And now Clare Waight Keller's Uniqlo : C collection carries all the hallmarks of her high fashion background with the added bonus of happily accessible price-tags. We're thrilled.
As the collection was unveiled in all it's glory in a penthouse apartment in Paris with twinkling Eiffel tower views, of course, and a Japanese-influence cocktail menu, GLAMOUR sat down with Clare to exclusively hear how the collaboration came about, her inspiration and what she believes is missing from today's shopping experience...
“Anything to do with Japan, I love… and (high fashion) now feels so expensive the idea of offering a sense of style and design at a great price, feels really refreshing.”
“I know for a long time, people have admired what I've done but not necessarily been able to buy a whole wardrobe or an outfit so that feels incredibly appealing.”
“I have been a Uniqlo customer for many years… I have some cashmere sweaters from 10 years ago and they still look perfect. That [longevity] was a signifier to me that this is going to be a good collaboration and connection.”
"We considered every detail and [the team] were so rigorous with every single detail. I think I've had more fittings during this collection [than at luxury brands] because even in luxury, because of the timing, you don't always get the opportunity to develop things and really fine tune it. We took six months to really develop the collection and now I've almost finished my second season…”
“I've been spending quite a lot of time in Hackney Wick - it's a really interesting area. Architects have been given spaces to create, there are really interesting colours and textures, but the community is very young, vibrant and entrepreneurial.”
“I was quite inspired not only by the colours but the way that people live their lives. They're all commuting on bikes or the train and you see this sense of movement in their clothes that really inspired me”
“I've tried to design things that could stay for longer but I asked if we could use things that are recycled… Can we use the right components inside? We've moved to some pure fabrics - like 100% cashmere or 100% cotton - as that’s more sustainable because they're more easily recycled than a blend.”
“Post pandemic, it just felt everyone that I spoke to was looking for a simpler way to dress. When they looked at their wardrobe they’d think, “Oh my God, I've got so many things,” but actually, you end up going back to those same 10 pieces that you always wear. I wanted to distil that down to [a collection of] items I know I'll always have and I felt that was an essential starting point…"
“When I talked to Uniqlo about the fact that they are selling globally, to so many different climates, it felt really important to address the fact that I might be in Europe designing for the winter, but it's still 40 degrees in Asia. This is a world where we're all travelling in various places so we need to think of a more universal approach to dressing.”
“When trying to find solutions for sustainability the reality is about buying less. But also it's about asking what are you going to wear this with? How are you going to style it? There's been so much focus on just buying more different things but what I've tried to do is show you can create so many different outfits from a really tight edit with different styling.”
“The brown printed floral dress. It's a signature style of mine and definitely harks back to femininity but also it has versatility and fluidity.”
“The drawstrings offer flexibility if you want to go for an oversized shape or something more tailored. I wore it with flat sliders and some jewellery but going into winter, I can wear a HEATTECH polo neck under it and a coat over the top.”
You might need a couple of weeks to mentally prep for some of these anyway…
And what other foundation pieces can we expect to find when Uniqlo : C launches on 15th September?
Of course, the sell-out shoulder bag is back in new colours and new fabrics including a chic black faux leather version, but there are also perfectly-proportioned trench coats, weighty loafers (it's the first time Uniqlo have sold footwear), luxurious cable cashmere knits and a contemporary colour palette that'll not only fit seamlessly into every wardrobe, but elevate it during every season. When we say run, don't walk, we mean it…
Uniqlo : C will be available in store and online from 15th September.
For more from Glamour UK's Fashion Editor Charlie Teather, follow her on Instagram @charlieteather. Read more from Glamour UK Fashion Director at large Alex Fullerton here or follow her on Instagram @alexandrafullerton.